Burger King removes dyes and preservatives from his famous Whopper
Burger King announced Wednesday that it is removing artificial colors, flavors and preservatives from its signature Whopper burger in the US.
Canadian transnational holding Restaurant Brands International, which owns the Burger King brand, plans to highlight this change with a global ad campaign featuring a photo of the moldy Whopper, presumably 28 days old, with text that reads «beauty without artificial preservatives» (“the beauty of no artificial preservatives”).
The advertising campaign is being conducted against the background of the fact that many consumers are demanding more transparency regarding the quality and composition of the ingredients in the products they sell.. Just over half of millennials and 57% of their parents said they buy more organic foods now than they did five years ago, according to Whole Foods’ YouGov analysis in September 2019. Nielsen Report (The Nielsen Company) 2018 also showed that young people are more willing to pay higher prices for products that are made with natural, more sustainable ingredients..
«We think real food tastes better», – said the director of marketing for Restaurant Brands International Global Fernando Machado (Fernando Machado). «That’s why we work hard to remove preservatives, colors and artificial flavors. from the food we serve in all countries of the world».
In 2018 McDonald&# 39; s removed artificial additives from seven of its classic burgers, including changes to the recipe for its famous Big Mac sauce.
In 2015, Panera Bread announced that it would remove artificial flavors, colors, preservatives, and sweeteners from all of its 2,000 restaurants – a goal the company achieved in 2017 just after Chipotle Mexican Grill announced it would become the only national brand without any – any added color, flavor, or preservative in any ingredient.
In each case, these changes required rethinking supply chains and reformulating recipes. (The popular Panera Cheddar Broccoli Soup recipe had to be revisited 60 times before it reached the flavor and texture it wanted.).
Other brands like Wendy&# 39; s have made less ambitious commitments such as removing artificial ingredients «if possible». But nearly every national restaurant brand has struggled to keep ingredients clean in recent years, often switching from artificial colors, flavors, preservatives, and sweeteners to theirs. «natural» alternatives.
More than 400 restaurants in the US already sell Whoppers without artificial additives. The fast food chain expects all other restaurants across the country to follow suit by the end of the year. Most European countries already sell their Whopper without artificial additives.
Burger King said over 90% of all food ingredients in U.S. restaurants contain no artificial colors, flavors, or preservatives. No foods anymore contain MSG or high fructose corn syrup, which are common additives in the fast food industry.
The trigger for all these changes is consumer preference. In recent years, Americans have been more interested in what is not in a product than in what it contains. This led to the absurd situation and the emergence of products such as gluten-free water, cholesterol-free gummies, and non-GMO orange juice, as well as a lot of discussion about what exactly the term means. «natural».
The Food and Drug Administration (FDA or USFDA) defines it as a food that contains no artificial ingredients or added colors and has been «minimally processed». However, the space between minimally processed, processed and ultra-processed remains unclear, as well as the impact of these products on human health..